Editorial Policy: How CAA Content Stays Honest | CAA
Editorial standard

We explain annuities in plain words, or we do not publish it

How CAA content is written, reviewed, and kept honest. Every explainer here has one job: to help you make a good decision, even when that decision is to not buy anything from us.

If a topic has a genuine downside, you will read it here first, not discover it later.
The one rule behind all of it
Our standards

How every guide is made

Six commitments shape everything we publish, from a rate table to a plain-English explainer.

Written to teach, not to sell

Every guide leads with plain-English explanation and includes an honest disadvantages section. We never present a product's upside without its trade-offs. If a topic has a genuine downside, you read it here first, not discover it later.

Reviewed by named, credentialed humans

Money-sensitive content is reviewed by a licensed Certified Annuity Advisor before it is published. Each piece will carry a Reviewed by credit naming that advisor, their designation, and their National Producer Number.

Sourced and accurate

Product mechanics, rules, and figures are checked against primary sources: carrier disclosure documents, state insurance regulations, and IRS guidance. We cite the rule, not a rumor, and we correct what we get wrong.

Dated and maintained

Rates and rules change. Pages that depend on current figures carry a visible last-updated date, and rate tables carry a Rates last updated stamp. When facts change, we update the page and the date.

Independent from carriers

No insurance company pays for coverage, placement, or a kinder verdict. A product's spot in a guide is earned on merit for the reader, never bought. Compensation is explained plainly on how a CAA is paid.

Compliant by default

We follow the disclosure rules the category requires: guarantees rely on the issuing insurer's claims-paying ability, annuities are not FDIC insured, and availability varies by state.

Certified Annuity Advisor seal No hype, on purpose

What you will never find here

The fastest way to earn trust is to refuse the tactics that lose it. These are off the table, permanently.

  • Countdown timers, fake scarcity, or "today only" pressure on a lifetime decision.
  • Absolute promises like "never run out of money" or "guaranteed to beat the market."
  • Upside shown without the surrender schedule, caps, and fees that come with it.
  • Anonymous authorship. A real, verifiable person stands behind what you read.
Corrections process

When we get something wrong

We will. When it happens, here is exactly what we do about it.

You or an advisor flags it

Anyone can report an error through our contact page. Our own advisors also re-read guides when a rule or rate changes.

We verify against the source

We check the claim against the primary source: the carrier document, the regulation, or the tax rule. If it is wrong, it gets fixed, not defended.

We update the page and the date

The correction goes live, the last-updated date changes, and material corrections are noted so the record is honest, not quietly rewritten.

An advisor's hand tracing a line on a printed document beside reading glasses and a fountain pen

For the compensation side of this honesty, read how a CAA is paid. The standard is applied first in our plain-English annuities guide, and the people holding the pen are on the about page.

Demo note. Reviewer names and NPNs shown across this build are illustrative placeholders pending the verified roster.
The human close

Talk it through with someone who will tell you the truth.

Plain English, and the decision stays yours. A Certified Annuity Advisor will review any annuity you are considering, or tell you plainly that you do not need one.

Call answered by a licensed advisor, with a follow-up in under 60 seconds during business hours.

Ask a CAA to review it

Thanks. A CAA will reach out.

A Certified Annuity Advisor will be in touch to set up your review.